AI Is For Losers

Since people have asked: no, we don’t use AI for any part of our design process. We don’t even have AI software on our computers. We don’t ask Claude or ChatGPT for ideas. We don’t need to, we’re geniuses!  We love the creative process and are not going to turn that over to a robot.  People told us brick and mortar was dead in 2005. They told us screen printing was killed by Direct to Garment in 2012. They told us control of production was killed by Direct to Consumer in 2016.  We have kept running stores, kept screen printing, kept controlling our design and production.  We will keep on doing that. And we like our odds against the robot.